Rawkus Records was an American hip hop record label known for jump-starting the careers of both Mos Def and Talib Kweli. Rawkus started in 1996 with initial releases ranging from hip hop to drum and bass. Label heads Brian Brater and Jarret Myer then signed some of the top underground talent from the New York area, notably Mos Def, Talib Kweli, Hi-Tek and Company Flow, who went on to define the label's sound. The string of 12" releases and full length albums that followed helped initiate a resurgence in the New York/East Coast sound.